Trending: Our guide to what’s hot for 2024
Want to get your indie business in tune with the top moods and modes for the year ahead?
Check out our round up of the hottest trends predicted for 2024. We’ve identified three key areas to get on your radar, and the micro trends that feed into them. Read on to discover which trends might resonate best with your brand values and help you to kick 2024 into high gear.
What are the key trends for 2024?
Reuse: The Remix
Start strong with a fresh take on sustainability for fashion and lifestyle. The Reuse trend takes on eco ideas with authenticity and a rebel attitude. Think mending and reinvention rather than buying new. Collage, customisation, visible mending and mixing old and new are tipped to be big in this sphere. Expect to see punky plaid, modern takes on heritage crafts and a continued rise in popularity for both patchwork and vintage interiors. It’s giving Eclectic Grandpa.
Bows hit big in winter 2023, and they feed right into this trend as a quick and easy style win. You’ll have seen them adorning everything from kitschy cakes and candles to braids and manicures already. According to Pinterest’s zeitgeisty forecast, Pinterest Presents, they aren’t going anywhere in 2024 either. Searches for ‘bow outfit’ were up 190%. Etsy’s early trend predictions for the year herald the bow too. Indie accessory queens Beau Tie (https://beautieuk.com) and Mille Saisons (https://www.millesaisons.co.uk) are already running with the bow trend.
Image: Millie Saisons
The Good Life
Amazing news - the scales are tipping towards the independents with this 2024 trend! Standby for more conscious spending, wholesome hobbies and leaning into wellbeing in the year ahead. With The Good Life trend, consumers are seeking to lead a softer life and Pantone’s Colour of the Year pick Peach Fuzz sums up this mood perfectly. Their soft shade choice “captures our desire to nurture ourselves and others. It’s a velvety gentle peach tone whose all-embracing spirit enriches mind, body and soul.”
It’s encouraging to see shoppers buying less but buying better, and investing in items that will work from season to season. You can expect to see tactile crafts and textures on the rise, with imperfections and artisan flourishes favoured. Think painterly swooshes and mark making, and natural sustainable materials like raffia, jesmonite and sea glass used aplenty. Etsy have even predicted a denim décor trend for the early part of the year. Indie homewares and accessories brand TBCo (https://tartanblanketco.com) are a natural fit for The Good Life trend with their tufted cushions and cosy woven wool blankets. No stress.
Image: Tartan Blanket Co.
New Retro
It’s time to go back to the future. For the coming year, nostalgia reigns supreme to stave off AI fears while looking ahead. Technology won’t be slowing down though, with 3D printing and oversized everything tipped to boom, but watch out for nods to 1960s space age style and 1970s psychedelic vibes for 2024. In home décor, Pinterest Predicts reported huge search increases for the terms ‘Retro pink kitchens’, ‘Vintage Americana’ and ‘Aluminium furniture’. Fluid prints and shapes and jelly texture characterise the New Retro trend, along with futuristic pixel effects and bright neon updates. Mushrooms and all things jellyfish are pipped to rise, too.
Marbling is a perfect match for the New Retro trend, with aquatic shapes and bold, swirling colours. Margate-based designer NAT MAKS (https://www.natmaks.com/) is already ahead of the curve on this one. She is reimagining the heritage craft for the future with her large scale contemporary marbled prints and wallpapers. Spot on.
Image: NAT MAKS
If you’re inspired by these 2024 trends and buzzing with ideas, how about scheduling a call with our Indie Biz Hotline? We’d love to chat things through with you and help you take your business to the next level this year!
Book a call here: https://www.untldproject.com/indie-biz-hotline
Words by: Becca Parker